Abacasys – Building & Managing South Africa’s Biggest Marketplace - Abaca
Abacasys – Building & Managing South Africa’s Biggest Marketplace

Business background

BizDir is a digital Advertising and Marketing portal that offers free and paid advertising for businesses in South Africa.

The Overview

  • To create a sign up and login functionality for Advertiser, Client, Photographer, Classified, Direct Cam and Marketplace.
  • To create a platform where users can avail various membership plans namely SUPER VIP, VIP, PREMIUM, BASIC and FREE.
  • Different users will have separate login Id’s.
  • Users will get access to the application as per the Category and Membership plan, they have applied for.
  • Like, Dislike and follow option is also provided.
  • Application has a Landing page, which can be accessed by anyone.
  • Advertisements will be displayed on landing page as per the membership package.
  • Client will be able to buy products and review photos uploaded by the Advertiser.
  • Application has a “Boost my availability” section with the following sub-sections:
    • Working today
    • Direct Cam
    • Available Now
    • Budget Deal
    • Coming Soon
  • Application also has My Bookings, Restrict Client, Business safety alert and Support section.
    Functionality of Payment gateway is integrated within.

Business Impacts

To create an application that would shape the future of trade and marketing and enhance customer experience. The aim is to provide a user-friendly environment.

Roadblocks

  • Video chat facility.
  • High competition from other Directories.

The Solution

  • Understanding on the requirements at the first stage with all the documentations from the client-side in the beginning only.
  • Client feedback on a weekly or bi-weekly basis after completion of each stage.
  • Alterations in the UI/UX to be made after full-fledged development.
  • Inspection to be done in parallel with the development.
  • Delivery of product as per Agile.