Driven By Truth, Simplicity & Boldness.
“The Adidas Group strives to be the global leader in the sporting goods industry with brands built on a passion for sports and a sporting lifestyle. We are committed to continuously strengthening our brands and products to improve our competitive position.”
Technology has always helped brands build relationships with their consumers and the case with Adidas is just no different. As per sources, the company spends 90% of its marketing budget on Social media and campaigns. They Are known for their speedy manufacturing and they also show the production process through videos and other mediums to their consumers and let them feel the craftsmanship and the consumer automatically feels inclined towards the product. Adidas puts its customer at the heart of everything. They try to create personal connections with their customers through various mediums. They value their customers and are on every platform where their customers are.
They are the best at innovation and collaborations. They listen to their customers and try to make their product better than ever in their process to innovate. They even make consumers, athletes, and singers part of their journey and hence reach the hearts of millions in the process. They have always focused on Credibility, experience, and sustainability.
They are known for studying consumer behavior and launching goods strategically according to the sports most loved in the region.
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“To refresh the world in mind, body, and spirit, to inspire moments of optimism and happiness through our brands and actions, and to create value and make a difference.”
Coca-cola is an industry leader in product sales and marketing and, it continues to maintain that position. There are a lot of things that we can learn from Coca-Cola’s global marketing strategies. One of
the crucial things is the simplicity that the brand demonstrates! Coca-Cola remains stick to its timeless ideals and communicates one strong message i.e. Enjoy or Open the happiness etc. All these
messages are easily understandable and helped the brand connect with the audience and become an integral part of their happy moments. The Consistent message and simplicity that the brand maintained over
time helped it become a global leader.
Along with it, there are other factors too that make Coca-Cola, a global leader. The other factors are personalization, socialization, and experience.
Even though being a global brand, Coca-Cola addresses its consumers in a more localized manner. Coca-Cola customizes its products according to the culture and language prevalent in the region and speaks
to customers the way they talk to their fellow man through branding and marketing. They customize their products from time to time keeping in mind their customers.
Along with following the effective strategies to target their local audience, Coca-Cola doesn’t take a step back from international marketing and reach out to the world through social media to engage
customers and become part of their social life.
Another factor that makes Coca-Cola the global leader is that they focus on brand and not just product. Coca-Cola sells experience and feeling and not just drink packed in a bottle. The experience of
happiness that they sell is what makes them unique. They have always focussed on selling the feeling to the feeling being i.e. us and, hence rule over the hearts of millions!
“To become the world’s leading provider of premium products and premium services for individual mobility.” Founded in the year 1917, BMW is a leading manufacturer of premium automobiles today. When it comes to branding and digital marketing, the company has created experiences beyond its product range.
The German carmaker’s Global Head of Digital Marketing, Jorg Poggenpohl at Mobile World Congress 2019, described how BMW is extending its content beyond automotive to “enlarge the upper sales funnel.” BMW along with their cars also focuses on creating content centered on lifestyle, fashion, and innovation. BMW is widely known for featuring celebrities to develop a deeper connection with its customers.
When it comes to competition, the company doesn’t hold back from Sarcastic marketing approaches and, all these have come out to be successful. One such sarcastic marketing approach the company used to promote its model 330e plug-in hybrid and teased Tesla and this worked largely in their favor.
The company also has partnerships with sports brands like Puma, making it the official supplier of their team and racewear. “The ultimate driving machine” has sales of 15000 the year 1974 and in 2009 it increased to 250,000 owing to their services, products, loyalty towards customers and their branding strategies. The company continues to research and innovate and keeps on bringing the driving pleasure to millions!
Our Mission is to create immense possibilities of growth for company and its employees, stakeholders and customer.
Established as a Jam brand primarily by the UK-based Mitchell brothers, United Breweries(UB) group acquired Kissan from the Mitchell brothers in the year 1950. In 1993, Hindustan Unilever Limited acquired Kissan. Today Kissan is a leading food brand in the ketchup and jam segment in India and uses the marketing strategy of 4Ps i.e. Product, Price, Place, and promotion.
Kissan has products in three categories i.e. Jams, Ketchup, and squashes. The category of squashes is somewhat new compared to the other two Jams and ketchup, which the company has been promoting for quite many years and is giving neck-to-neck competition to other brands with their exciting product range. They have always focussed on providing different flavors in each category and, their products are available in various packaging options to suit the varied customer needs.
The company has a pan India presence and has a strong distribution network and, it facilitates their products to reach more customers. Nissan products are available both in Supermarkets and even in small villages.
Hindustan Unilever Limited is known for its marketing communication and, the case with Kissan is just no different. HUL spends heavy budgets in promoting Nissan through TV Advertisements, Print media, Newspapers, etc., and their primary focus has always remained on the ingredients used in their products. They target the mothers of the kids belonging to the middle class, to promote their product range and try to launch campaigns that involve kids. Like most other thriving brands, they introduce promotional offers from time to time to attract more customers and enjoy a strong presence among Indian families.
INDIGO’s mission is to provide an open and inclusive space for reflection, discussion and action regarding the contemporary interpretation an application of traditionally inspired Indigenous design. To promote, encourage and facilitate relevance while respecting its historic and aboriginal legacy.
Started its operations in 2006 with a primary focus on low fares and best-in-class service, InterGlobe enterprises are the owner of Indigo. It is awarded as the ‘Best Domestic Low-Cost Carrier’ and has won many awards continuously from 2007-2015, for being the low-cost carrier. It has become one of the fastest and largest growing airlines by focussing on affordability, hassle-free travel experience, and on-time performance.
When it comes to Branding and Marketing, Indigo promotes itself with TVC and with Online advertising. The company focussed on providing low-cost passenger air transportation for both middle-class and lower-middle-class families. The company uses basic promotion methods including media vehicles like billboards, print media, and advertising on travel portals to promote its brand and services.
The company doesn’t invest in advertising much and focuses more on cost and availability. The career has captured the local market like no other and operating to a limited number of destinations has maintained their focus and helped them get a competitive edge. They employed various strategies to cut down the costs even further by connecting flights and made customers reach their destination with single aircraft. Indigo has successfully created a positive brand image among the customers by maintaining low costs and on time arrival.
“Ab har wish hogi poori!!”
Founded in 2007 by Sachin Bansal and Binny Bansal, Flipkart is an Indian e-commerce company with its headquarters in Banglore Karnataka, India.
Started with the aim to sell books online, Flipkart now has everything that can be expected from e-commerce and has more than 75 million registered users. There National and Multinational e-commerce companies offer heavy competition to Flipkart but Flipkart very strategically managed to gain the trust of customers and became the most preferred and trustworthy platform to buy goods in India.
Flipkart brought a revolution in India in the e-commerce sector and gained the marketing leader positioning through branding strategies. From time to time, the brand launched various campaigns like “big billion day”, “Shopping ka Naya Address” “No Kidding, No Worries”, “Fair-Tale”, , “Shop Anytime, Anywhere” and these gave Flipkart the recognition and also promoted their services. They make use of the different mediums to promote their brands such as through Twitter, Facebook, TV commercials, and others.
Talking about the competition, Flipkart competes with Amazon, snapdeal and has positioned itself strategically and offered their customers varied delivery offers that have transformed India’s e-commerce sector. With their Cash on the delivery option, they have gained the trust of the wider audience. The audience that was not comfortable ordering goods online, has trusted Flipkart. The founders of the company, Sachin Bansal and Binny Bansal who left Amazon for their entrepreneurial ideas, have enjoyed massive success.
Started their journey from a 2-room apartment and made just 20 shipments in the first year, Flipkart’s innovative branding strategies have helped them reach the heights of success. Flipkart’s success can be estimated from the fact that today its valuation is $24.9 billion!
“Make diversity & inclusion how we work every day. Our mission is to make diversity & inclusion our way of doing business. We will advance our culture of belonging where opens and minds combine to unleash the potential of the brilliant mix of people in every corner of Johnson & Johnson.”
Founded more than 120 years ago, Johnson and Johnson has around 250+ companies in 57 countries. Best known for baby care products, the brand targets young parents in most of their advertisements.
J&J clean & clear brand is a skincare product that focuses on teen girls and promotes products with a model that beauty is in being happy in ones’ skin. They have also positioned themselves as a manufacturer of beauty products that are suitable for all skin types.
With their other products like Band-aid and Listerine Mouthwash, the company also positioned itself as a health care brand for families.
Today, the brand is widely known for its gentle care products and enjoys a magnificent presence among parents. One of the main reasons for their success is their Research and Development. They spend as much as 11% of their total sales on R&D and come up with something innovative that sets them apart from their competitors.
Johnson & Johnson has over 1 lac+ employee today and has a strong distribution network in India. The company distributes its products through wholesalers and retailers, supermarkets, and well-known e-commerce websites.
Quality, safety, and reliability are a few aspects on which J&J focuses on marketing. The brand tries to establish feelings of trust through emotional communication and focuses on mothers.
If we talk about campaigns, J&J launches various campaigns to promote their products. Most of their campaigns are focused on the impact of care. One such campaign that got the immense love of audiences was – For All You Love. This campaign was launched on television and print and reminded people of the positive impact of caring. The other campaigns that got immense love from the masses and helped them promote their products were campaigns like #ForEveryFace and #SeeWhatspossible under the brand Neutrogena J&J.
The brand has a well-planned content marketing strategy that helps them sell their products more effectively. They also have an independent content platform that interests young parents and expectant mothers. The platform is devoted to the baby products that they offer. It talks about parenthood and gives vital information about the babies and helps young parents deal with different conditions.
“Cadbury means quality; this is our promise. Our reputation is built upon quality; our commitment to continuous improvement will ensure that our promise is delivered”.
Cadbury was founded 200 years back by John Cadbury. Their most cherished chocolate Dairy Milk, was launched in the year 1905 and was quickly able to cope with the swiss milk chocolates and became the company’s best-selling chocolate in 1913.
Cadbury has its headquarters in Uxbridge, west London, and has branches in 50 countries today. As per (Stastista, 2011), Mars Company stands at No.1 while Cadbury is the second-largest confectionery brand after it. Talking about the Market share, as per (Stastista, 2011), Mars and Cadbury both hold a 15% market share in the confectionary industry-leaving behind Nestle, Hershey’s, and Ferrero.
If we talk of Cadbury India, It is an owned subsidiary of Kraft Foods Inc. The company started its operations in India in 1948 and imported chocolates to India. Today, Cadbury owns 5 manufacturing companies, 4 sales offices in India, and has its corporate office in Mumbai, Maharashtra.
In India, Cadbury deals in four categories i.e. Milk drinks, Candy, Chocolate, and gum. As for their marketing strategy, segmentation, targeting, and positioning; it is based on behavioral, demographics, and psychographic factors.
Cadbury targets people from all age groups. It has distinguished product offerings. Cadbury Temptations and Bourneville are for customers who are willing to pay more. Silk and other products are produced to cater to the audience looking for something affordable yet delicious. Cadbury makes its products available in almost all stores and has a big distribution channel and, it helps give the company a competitive edge.
Cadbury is smart and digs deep into consumer behavior like all other successful brands. Cadbury connects its products with different festivals and offers special packs to strengthen the link between festivals and their product range and makes their products a part of a celebration in the lives of everyone.