“To refresh the world in mind, body, and spirit, to inspire moments of optimism and happiness through our brands and actions, and to create value and make a difference.”
Coca-cola is an industry leader in product sales and marketing and, it continues to maintain that position. There are a lot of things that we can learn from Coca-Cola’s global marketing strategies. One of the crucial things is the simplicity that the brand demonstrates! Coca-Cola remains stick to its timeless ideals and communicates one strong message i.e. Enjoy or Open the happiness etc. All these messages are easily understandable and helped the brand connect with the audience and become an integral part of their happy moments. The Consistent message and simplicity that the brand maintained over time helped it become a global leader.
Along with it, there are other factors too that make Coca-Cola, a global leader. The other factors are personalization, socialization, and experience.
Even though being a global brand, Coca-Cola addresses its consumers in a more localized manner. Coca-Cola customizes its products according to the culture and language prevalent in the region and speaks to customers the way they talk to their fellow man through branding and marketing. They customize their products from time to time keeping in mind their customers.
Along with following the effective strategies to target their local audience, Coca-Cola doesn’t take a step back from international marketing and reach out to the world through social media to engage customers and become part of their social life.
Another factor that makes Coca-Cola the global leader is that they focus on brand and not just product. Coca-Cola sells experience and feeling and not just drink packed in a bottle. The experience of happiness that they sell is what makes them unique. They have always focussed on selling the feeling to the feeling being i.e. us and, hence rule over the hearts of millions!