Case study

Transforming Customer
Experiences with Innovation

CCC by STC is a leading customer experience management BPO headquartered in Riyadh, Saudi Arabia. We specialize in delivering digital customer service solutions using international best practices, ensuring seamless and efficient interactions across industries.

About

The company was founded as a joint venture between Saudi-based STC Group, a world-class digital leader and the most valuable brand in the Middle East, and ESM Holding Company, owned by StarTek, a US-based global leader in customer experience management.

Circular progress widgets
showing ticket distribution

Clearly formatted
timestamp

Colors

A meticulously crafted spectrum inspired by modern digital landscapes—where deep purples meet dynamic blues, creating a bold yet refined visual identity. The palette embraces innovation and trust, blending tech-driven violets with balanced neutrals.

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Typography

A harmonious blend of Noto Sans' clarity and readability forboth headings and body text, ensuring a modern yet accessible digital experience. Its versatile and neutral design allows for seamless adaptability across web applications, enhancing usability and visual consistency.

Body & UI

Noto Sans

Aa  Bb

0123456789

xyMdb IjLij40

Headline H1

Headline H2

Headline H3

Headline H4

Body Text 1

Body Text 2

Body Text 3

Body Text 4

Bold / 58px

Medium/ 30px

Medium/20px

Semibold/18px

Regular/19px

Regular/18px

Regular/16px

Regular/14px

Challenge

One of the critical challenges faced by CCC by STC wasits outdated ticket raising system, which was integrated into Oracle E-Business Suite (EBS). The existing system was complex, slow, and lacked a user-friendly interface.

The cumbersome process led to delays in ticket resolution, affecting overall operational efficiency and customer satisfaction.

Solution

Abacasys, a leading technology solutions provider, stepped in to address CCC by STC’s challenge. Leveraging their expertise in Oracle technologies, Abacasys proposed a modern solution built on Oracle Cloud using Application Express (APEX).

The new system aimed to streamline the ticket raising process, enhance user experience, and accelerate ticket resolution.

Result

The implementation of the new ticket raising system yielded significant benefits for CCC by STC :

Modern-IU

Modern UI: The intuitive and user-friendly interface of the new system led to increased user adoption and satisfaction among CCC by STC employees.

Faster Application:

By leveraging Oracle Cloud and optimizing the ticket raising process, CCC by STC experienced a notable improvement in ticket resolution times, resulting in enhanced operational efficiency.

360-Degree Availability:

The cloud-based solution provided seamless accessibility across all platforms,
enabling users to raiseand track tickets in real-time from any location.

Conclusion

The successful collaboration between Abacasys and CCC by STC showcases the transformative power of modern
technology solutions in overcoming complex challenges. By leveraging Oracle Cloud and Application Express,
Abacasys not only addressed CCC by STC’s immediate needs but also future-proofed their ticket
raising system for continued success in the dynamic telecommunications industry..