Case Study

Luxus – Transforming Customer Engagement with AIM

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Luxus - Transforming Customer Engagement with AIM


Luxus, a prominent Lexus dealership, faced significant challenges in identifying the right customers and providing them with an exceptional user experience. They needed a robust system to capture and analyze visits from both their website and dealership. Additionally, they sought a solution for efficient sales flow management and comprehensive marketing and sales reporting across all locations.


1. Identifying Right Customers: Luxus struggled to effectively identify and engage potential customers who visited their website and dealership.

2. Sales Flow Management: They needed a streamlined process to manage sales interactions and ensure each customer received the best possible experience.

3. Best Customer Experience: Ensuring a seamless and personalized experience for every customer was a top priority.

4. Marketing and Sales Reporting: Luxus required detailed and actionable reports to monitor marketing and sales performance across all dealership locations.


To address these challenges, Luxus partnered with Abaca to implement AIM, an All-In-One Marketing and Sales Automation Platform designed and developed by Abacasys. AIM integrates a comprehensive CRM system, providing a centralized platform for managing customer interactions and marketing efforts.

Key Features of AIM Implemented for Luxus:

1. Customer Identification and Engagement: AIM tracks all leads from both web visits and dealership interactions, as well as online digital campaigns such as Google, Facebook, and other online marketing platforms. This comprehensive tracking allows Luxus to identify high-potential customers and tailor their engagement strategies.

2. Sales Flow Management: The platform provides tools for managing sales interactions, ensuring each customer receives timely and personalized attention. Automated workflows help sales teams stay organized and efficient.

3. Enhanced Customer Experience: AIM’s integrated approach ensures customers receive a seamless and personalized experience. From initial contact to post-sale follow-up, every interaction is tracked and optimized.

4. Lead Management and Marketing: AIM gathers all leads into one platform, enabling the sales team to manage leads effectively. The marketing team can utilize AIM for email marketing, WhatsApp, and SMS campaigns, ensuring comprehensive and targeted marketing efforts.

5. Comprehensive Reporting: AIM delivers detailed marketing and sales reports for all Luxus locations. These reports provide insights into customer behavior, sales performance, and marketing effectiveness, allowing Luxus to make data-driven decisions.


Since implementing AIM, Luxus has experienced significant improvements in their operations and customer satisfaction:

1. Increased Customer Engagement: By effectively identifying and targeting the right customers, Luxus has seen an increase in customer engagement and conversions.

2. Streamlined Sales Process: Sales teams are more organized and efficient, leading to faster response times and higher customer satisfaction.

3. Enhanced Customer Experience: Customers now enjoy a seamless and personalized experience, resulting in higher satisfaction and loyalty.

4. Actionable Insights: Detailed reports have empowered Luxus to make informed decisions, optimize marketing strategies, and improve overall sales performance.


The implementation of Abaca’s AIM platform has transformed Luxus’s approach to customer engagement, sales management, and reporting. By addressing their key challenges, AIM has helped Luxus deliver an exceptional customer experience, streamline their sales processes, and make data-driven decisions to enhance their overall performance.

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